Content is a business asset in the same way as any other tangible asset. Every piece of content produced by your company consumes time, money, and effort to create and manage it throughout its lifecycle. However, the best content in the world is of no use if the people that need it cannot access accurate, up-to-date information when they need it.
Content Strategy
Knowledge Matters can help you develop a content strategy to capture and manage your organisation’s process and product knowledge.
Adhering to a content strategy can help your business thrive by
- Identifying work practices that result in unnecessary duplication of effort across the organisation
- Ensuring all project and/or product specific knowledge is captured in the
appropriate format, thus allowing the business to keep running after the loss of
key personnel
- Reducing the time required for future projects by ensuring project and product information is recorded and stored where others can reference it at a later date
- Minimising the training time required for new hires and existing staff, as process and reference documentation is available to them
- Decreasing deployment costs and customer response times by ensuring your personnel have access to accurate, current information
- Decreasing support costs and customer frustration by providing customer-oriented product information
Content audit
Our content audit examines your current processes to determine where efficiencies and cost savings can be achieved. We can then recommend the most appropriate means of managing your organisation’s knowledge, whether that involves streamlining the content creation workflow or installing technology such as a Content Management System (CMS) to facilitate knowledge sharing.